The Chicken Theory (or how THEY delude us that life is improving).

Everything has to start somewhere so we start with the Chicken Theory (and a picture of a tiny kitten to represent beginning).

For several hundred years chickens were relatively rare and eaten only as a special meal by the mass of ordinary folk. The wealthy, of course, stuffed themselves as much as they desired.

Nowadays, we eat as much as we want. And it is cheap. My regular supermarket (no name no sponsorship) sells them at £2.07 per kg.

However this is a mutated version of those proud chickens our ancestors ate. Follow the link to read about chicken growth.

American chickens

However the wealthy also eat chickens- but not these ordinary ones; my supermarket sells organic free range ones at £7.45 per kg. -over 300% more expensive.

Thus the Chicken Theory is simply that we happily mimic the behaviour of the wealthy while consuming an inferior product.

Caveat- many will argue that chicken is wholesome see the British Poultry Council. https://www.britishpoultry.org.uk/

Tiny Kitten

Shouting at the Internet

(14 January 2020) In a harsh and puzzling world, with the weather becoming more extreme, inequality and the oceans rising and foodbanks in one of the richer countries in the world I think we are at the edge of a new paradigm.

We, since roughly the mid 1660s, have been in the Age of Expansion. This was characterised by new resources becoming available as the planet was explored and exploited . However we are reaching natural limits and cannot continue as we were. To survive as a species we need to enter what I, provisionally, call The Age of Sustainability . Over the coming months I intend to explore this.

I have also never built a website so it will take some time to work it out and to avoid being too grim I will put on some pictures of kittens.